The National Science Foundation wanted to attract more applicants for their SBIR / STTR grants. But users met with pain points throughout the process, and potential applicants had misconceptions about the brand and the offering.

The redesigned site features a clearer brand and value proposition as well as greater transparency into the application process.

NSF Seed Fund

Discovery lead + UX research + Service design + UX/UI + Front-end (See GitHub repo)

Sample artifacts: Content audit, service blueprint