Think New York blog readers are tech savvy? Well, apparently not when it comes to RSS. Only 11% of blog readers use RSS to monitor stories, according to a recent article from Editor and Publisher:
New York Blog readers, thought of as a young and tech-savvy audience, by and large do not understand how RSS works, according to a recent study.
Nielsen/NetRatings polled 1,000 members of its research panel who read blogs. It found that nearly two-thirds of the respondents either never heard of RSS (Really Simple Syndication) or did not know what the technology is used for.
Want a quick primer on the benefits of RSS? Check out this RSS screencast (QuickTime movie) and become a maven in no time.