Complexity causes 50% of product returns, according to scientist Elke den Ouden in her thesis findings. On average, American consumers spend about 20 minutes trying to figure out how to work a new device before they give up.
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Complexity causes 50% of product returns, according to scientist Elke den Ouden in her thesis findings. On average, American consumers spend about 20 minutes trying to figure out how to work a new device before they give up.
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