The National Science Foundation wanted to attract more applicants for their SBIR / STTR grants. I led the 6-week discovery research and uncovered pain points that consequently filtered out qualified applicants. Moreover, potential applicants had misconceptions about the brand and the offering.

The redesigned site features a clearer brand and value proposition and provided greater transparency into the application process.

NSF Seed Fund

Role: Discovery lead and Design lead (contributed as UX researcher, service designer, product designer, and front-end). See GitHub repo