HackEDU
We’ve heard of “zero to one”, but rarely hear of designing from “-1 to 1”. After operating for 5+ years without a designer — and accruing deep design debt — I was brought in as the first designer for a SaaS cybersecurity training coding platform with flat growth.
In addition to fixing critical P0
usability issues, I
focused on the incremental redesign of the product to (1) help new
users successfully onboard and discover product value on their
own; (2) nudge existing users to re-engage and develop good
learning habits month-over-month.
See how the app looked before: admin dashboard, training plan overview
Industry
B2B Cybersecurity
Role
“-1 to 1” Product designer